Thursday, October 1, 2009

Nuclear Energy Institute Signs Deal With Washington Capitals

Big news out of the nation's capital today and it has nothing to do with Barack Obama or health care. Good luck in Copenhagen, bring home the rings please. The Washington Capitals entered into a sponsorship deal with NEI (Nuclear Energy Instituate) for the upcoming season. My first thought was it's a straight-up public lobbying, but good for NEI for doing what very few companies and sports teams are doing. Plus who wants to sponsor the Nats, Orioles, or Redskins right now?

Many environmentalists are unhappy with the deal. Nuclear energy promotes electricity without the emissions of fossil fuels. But nuclear plants can take years to develop, companies can't get ride of waste properly just yet. Nuclear energy will be part of the solution for our country's energy independence. I for one think nuclear power should power neighborhoods.

Compliments to the Capitals on getting a deal done as the only teams I know of with energy sports sponsorships are the Tigers with DTE Energy, Cowboys with Direct Energy, and the Nationals with Exxon Mobil. This is the future of our country's economy and sports sponsorship. Look for companies such as Tesla Motors, Fisker Automotive, Silver Spring Networks, Solyndra, and more to be draping the court, fields, and rinks in the years to come and becoming the it companies that bring our country back to the economic forefront in the world.