Thursday, September 24, 2009

The Business of IPhone Apps

The IPhone is an amazing invention and is prime example of discontinious innvoation. The IPhone acts as phone, music player, camera, and so much more. The apps have led to its popular success as Apple has a first mover advantage in the phone app category and I don't think anybody can really catch them. As I type this there are over 75,000 IPhone Apps. 90% of the most popular apps on the IPhone our free.

With an average price of $3 and Apple taking 30% from developers the platform is filled with entrepreneurs. Hitting the jackpot on these Apps is like playing in Vegas. With so many apps and so many free ones, it's proved to be hard to make a mint in this domain. To date Apple states that there have been 1.8 billion downloads so if the average price is correct, Apple has brought in over 1.5 billion in revenue in about 2 years for merely being a middleman. The developers have shared in the other 4 billion, but outside the top apps not much money has trickled down the money tree. Thumbs up to Apple in their endeavors. Best of luck to IPhone app developers in breaking through as well.